The Branding Iron patio at dusk

Est. 1973 · Wisconsin Rapids

Serving Prime Rib Every Night

A Northwoods supper club on the corner of Highway 13 & 73 in Wisconsin Rapids.

View Menu Call 715-325-8102

Since 1973

Welcome to the Branding Iron

Your hosts, high-school sweethearts Jeff and Cheri Powell, have owned and operated the “B.I.” since 1991. Before them, Jeff’s parents, Bill and Jo, ran the business from 1973 to 1991 — transforming what was once a pizza joint called Winks Alamo into the Branding Iron Supper Club. Locals and tourists alike have come to know and love this fun-loving, family-oriented Northwoods gem.

Hand-cut ribeye with seared scallops
Slow-roasted prime rib with au jus

The Branding Iron

Serving Prime Rib Every Night

Choice black angus, slow-roasted — King, Queen & Petite cuts, every night we're open.

See the Menu

From the Kitchen

Signature Plates

Slow-roasted prime rib with au jus
Prime Rib
Char-grilled hand-cut ribeye steak
Hand-Cut Ribeye
Steak and scallops with drawn butter
Steak & Scallops
Bacon-wrapped scallops rumaki
Bacon-Wrapped Scallops
Bacon-wrapped asparagus side dish
Bacon-Wrapped Asparagus
Seared ahi tuna plate
Ahi Tuna
The Branding Iron patio at dusk

Ambiance

The Atmosphere

Something you might notice if you haven’t been here in a while is the remodeled exterior and a new patio. After a hard day’s work it’s a beautiful place to kick back, relax, and listen to music and the calming sounds of the waterfall while enjoying the pond full of Koi fish.

Hours

  • Monday CLOSED
  • Tuesday 4pm – 9pm
  • Wednesday 4pm – 9pm
  • Thursday 4pm – 9pm
  • Friday 4pm – 9pm
  • Saturday 4pm – 9pm
  • Sunday CLOSED

Serving Prime Rib every night.

Find Us

9721 Highway 13 S, Wisconsin Rapids, WI 54494
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