Fantastic steakhouse in Wisconsin Rapids
Welcome to the Branding Iron Supper Club. Your hosts, high-school sweethearts, Jeff and Cheri Powell, have owned and operated the "B.I." since 1991. Prior to their ownership, Jeff's parents, Bill and Jo, ran the business from 1973 to 1991. Bill and Jo transformed what was once a pizza joint called Winks Alamo into the Branding Iron Supper Club. In the subsequent years, Jeff and Cheri ran with the foundation passed down to them, and created the restaurant that locals and tourists alike have come to know and love. On the ever evolving corner of Highway 13 and 73, once known as Smokey Joe's Corner, you can find this fun-loving, family-oriented, Northwoods gem.